SEO and your Website
SEO = Search Engine Optimization. How do I optimize my website to rank on the first pages of a search engine? In a word, content. Although, with Yelp and so forth, smaller businesses are being thrown to the forefront of search pages. It use to be SEO Search Engine Optimization was the only way to get a website to rank on page 1. SEO still holds true to that, with the exception of searching for businesses.
IGE: Say you are searching for Sushi, where Yelp reviews come up or the likes, which then shares the destinations close to that cell tower where you are doing the search. Not so much SEO in this case, as much as proximity to a cell tower or IP address.
Using SEO to go further then the ‘ping’ of a Cell Tower
By now, most are realizing the internet is here to stay. Even Grandma now has a Facebook page and or are Tweeting. On that note, people are also using that same internet to find goods and services. On that note if you are a brick and mortar location stuffed in the shadows of a large department or supermarket parking lot. You of all people know, you need to do some SEO along with some website work. After all, that website they land on is a major decision maker to visit your location over another. But how?
SEO Content and a Blog
So you’ve got your webmaster putting together a website for you. They’ve mentioned graphics, colors, font and so forth. Have they asked you about a keyword to rank with, as in SEO? If so, you probably have a good website builder / webmaster. If not, well you may be the king of page 5 on a search engine somewhere. What do I mean in reference to page 5? Well 20+ years ago when I got online, my ‘web-guy’ had titled my website page 5. Actually it was page 13. I ranked number one, if you had used the search term “page 13”.
You see all my web pages were titled page 13, that was the only SEO my website had. Due to me looking for a ‘deal’ on my website and him not knowing the ‘nuts & bolts’ of SEO. Back in the day, One used Meta Tags to identify a website for it’s content. In this example, my pages were titled page 13. Due to my website was the 13th page he had ever made. So my website was branded or tagged page 13. Good laugh right?
Fast forward to current. Google and the likes of are no longer allowing webmasters to saturate a page with a keyword for SEO. Now they’ve smartened up their algorithms to search for viable, original, content. So if I were to want to be king of page 13, I’d have to write content in reference to page 13 for my SEO. Not just tagging it or titling it, page 13.
This is where your Blog comes into play. Wait a minute! I am a Barber not a Blogger. Well guess what? If you want SEO and Content you are going to be a Blogger. You should have a Blog tied to your website to saturate keywords of your industry to help you rank for keywords in your expertise. It could be as mentioned, a Barber. Where you maybe posting on your Blog about new products and or styles once a month to help with keywords. Which in turn is your SEO.
So they found your website via SEO
You are doing everything right… Blogging, getting great reviews for service via Yelp. However you want to take it to the next step. Say all those services you have been providing are only from drive-by traffic, or previous customers. Not the new customers your SEO website was supposed to drive to you. Well the old saying goes; “First impressions are lasting impressions.” On that note, how is your landing page of your website after driving them via SEO? Mine shows 4-5 short commercial spots, demonstrating some motion graphics that I can do. So if you are looking for motion graphics those examples will show you what kind of stuff I’ve done. Be it too flashy, I can always tone it down. Or, technical enough to handle a request. Do you have a Logo to be easily recognized and associated with? Your Logo should be on your page and your business cards as well as your building if you have one. Recognition breeds trust.
Point being, that my website page after getting the SEO to work allows the client to decide whether or not I’m the guy to do their motion graphics. Maybe that barber shop wants a 3d barber pole? Or maybe you want a pair scissors to scroll across the page to show a coupon deal? Whatever the case, your customer needs to feel confident in your business via your store front, be it brick and mortar or a virtual store on the Net.
SEO and Motion Graphics
Google rolled out Panda in 2011 then began in 2013 to start tagging and recognizing video as content. Not only content like your Blog but content that is recognized as cutting edge and desired. Thereby propelling your page to the front of the stack. Google is nothing more then a librarian who wants to keep you as a customer who does not want you to use ‘other’ search engines instead. So on that note, Google or whatever Search Engine you use, tries to put viable, fresh content in front of the one asking for a product or service. Hence the Blog, Video and SEO. Also bear in mind it is the consumer who ultimately makes the choice to use you. That is that first impression I mentioned. If you create content about your field, the consumer found you due to SEO, don’t waste that one opportunity to impress them. Consider a motion graphic to tune up your page to show your clients you are cutting edge. After all, you only get one first impression.
Thanks for reading, as always I love to hear your opinions, success stories, etc. Please, due to Spam bots include the words SEO and Website; so I know you are real. Don’t forget to R.S.S or Bookmark me. I write suggestions and help on marketing a website once a month. Never sell emails and respect your privacy.
“When they’re Surf’in the Net you don’t want them to forget!”