Quality verses Quantity!
Quality verses Quantity, this has been a question in many areas for many centuries. I am going to share some video examples and let you decide for yourselves whether the point comes across and how fast the video loads for preview. If you have not noticed, not all “Web-Surfer’s” have DSL or high speed internet access. Some still use dial up or dial up is all that may be offered in some areas.
I recommend having an option for the availability for both HD and smaller or standard file sizes. Not stacked on each other like you will see below, rather a link or option for faster connects to download a pristine larger file if they care too. This way a consumer can peruse your pitch without delay. By having this link option the clarity is available via a link to download the Hi-Def content. This way one can view ones commercial or video in pristine detail like a Jewelry store commercial should or would be verses a cattle ranch or canoe ride operator. Furthermore if you get someone surfing along, your website commercial will play quick enough to capture the intended audience or viewer and not to get that dreaded back-click because your page did not load fast enough due to their speed and your file size. That is the Quality verses quantity rub.
If you have a server you lease then obviously you don’t have the restrictions a free WordPress person does such as size quota or bandwidth restrictions either. One thing to keep in mind, that if you want your website to load fast (as we all fear the dreaded back-click) you should keep your whole sites content on one server. Because a page does not load all the way, until all links are established on ones website page. Which means that if you have many links for different products, steering one’s Browser to different servers on your page, all those links need to be checked and verified by the viewer’s Browser which obviously takes more time the more links.
Have you notice as you ad stuff for sale via Amazon or Clickbank on to your site, it loaded slower and slower? I use an affiliate page or try too for that reason. Yet nothing nicer then to have a Gismo or Widget link right in the midst of one’s text to share or sell a product.
Although, the three below were finished or stored in .flv’s which is one of the fastest to load on the net. To get a pristine quality one needs to move up in container size like WMV and the size will get bigger from there. Like AVI and Mpeg 1,2.3. and now 4 formats. I made sure even on the first HD slower loading WMV that I selected “P” for progressive when finalizing or making movie not “I” or interlaced, to make the file smaller then if it were Interlaced. This is an option when shooting in HD. Which I think most, if not all cameras being sold are now HD.
**Please note that once you have downloaded or hit play for these videos your Browser’s Cache will store the file. So that means after the first visit or play the file will load quick until you clear your cache. So the first viewing shows a cutomers experience with whatever DSL Speed you have. Be it Dial up or DSL etc..
10 minutes to upload with a 54mbps DSL connection.
Slower loading with pristine Quality (for DSL or High speed connections)
72 Mb size
2 minutes to upload with 54mbps DSL connection
In between size but one should have a dedicated line still to get this to load quickly.
15.2 Mb size
Fastest loading— yet sacrifices crisp quality.
I shrunk the width of player by 135 for continuity.
7.7 Mb size
New style player with smallest FLV file size to load quickest