Website Video Production
Website video production fact -Website video is not going away, it’s here to stay. Production of video for websites, is projected to grow 25 times larger by 2016. Website video production(s) have just about come to be expected by the consumer. Websites that have a commercial(s), or a website video production interaction, capture 30% percent more business. Some prefer buying online, over that of a brick and mortar store. Due to informative websites with stellar demonstration videos. That means that Websites with video are getting business, that otherwise would go to big box stores.
In my Blog article I am going to go over some research, in-depth reports, and thoughtful analysis on website video production.
Website Video Production Forecast– (Source: VNI GLOBAL Forecast Highlights CISCO)
An Excerpt from that article:
*Globally, Internet video traffic will be 55% of all consumer Internet traffic in 2016, up from 51% in 2011.
*Globally, 3 trillion minutes of video content will cross the Internet each month in 2016, up from 735 billion in 2011.
*Globally, 3 trillion minutes (6 million years) of website video production content will cross the Internet each month in 2016. That’s 1.2 million minutes of video streamed or downloaded every second.
*Website video exceeds half of Global consumer Internet traffic by year-end 2011.
*Globally, long form website video production traffic is 5.3X greater than short form Internet website video traffic.
*Globally, Internet-Video-to-TV traffic will be 12% of consumer video production traffic in 2016, up from 8% in 2011.
*Globally, Internet-Video-to-TV traffic will increase 6-fold between 2011 and 2016. </end quote
Website Video Production Seekers
Who else do you think is looking, or thinking about website video production? How about your competition?
According to a recent search, using Google’s keyword search tool. There were over 1,000,000 Global monthly searches, and 246,000 Local Searches. Local (to me) was So. California. Using the term “Website Video Production.” What does that tell you? You better believe it, your competition. Heck, you are here already thinking about website video, and know it is inevitable. Get a head start on them. Price Quote
This was some of the information I found to share with you, While doing my research for Website Video production, statistics, figures, information, etc…
Quote> “Two-thirds of the world’s mobile data traffic will be website video by 2016. Mobile video will increase 25-fold between 2011 and 2016, accounting for over 70 percent of total mobile data traffic by the end of the forecast period”. </Unquote. Cisco. That was for 2011! It’s only going up.
Here are some more Google keyword facts and figures, from research on the Net for synonymous phrases for website commercials and their deviations. This is by users on Monthly averages. Google takes the last 12 months and divides them by 12 and these are the figures as of 8/13/2012:
| Monthly Searches | Globally | Locally |
| website commercial |
49,500 | 12,100 |
| website commercials |
12,100 | 5,400 |
| commercial for website |
49,500 | 12,100 |
| website video |
1,000,000 | 246,000 |
| How to make a website video |
12,100 | 6,600 |
| internet commercial |
165,000 | 60,500 |
| internet commercials |
27,100 | 8,100 |
| video commercial |
301,000 | 49,500 |
| promotional video |
60,500 | 22,200 |
| film and video production |
22,200 | 8,100 |
| video producer |
165,000 | 90,500 |
| video productions |
246,000 | 35,000 |
You could just about add all those numbers together, especially if the phrase is way off of one another. (Meaning that these figures are not from the same person looking for website video production.) Think about that!
Here is another factual statistic on how many are working on their sites, right now! Here is that detailed information:
Key phrase or word: This is a Month!
| “website design” | 5,000,000 | 1,830,000 |
These search stats are from Google, by people like you, who are marketing their businesses and want a competitive edge. YOUR Competition! Have you slated your website video production yet? *Price quote
Approach to Website Video Production
Here are a few avenues, or examples to consider when creating a website video commercial production.
Look for *Tips:
- TV style sizzle?
Pulsing, pounding, flashy, exciting in your face type of video website production.
- Infomercial
Facts, demonstrations, effectiveness of your product or company.
- Behind the scenes peek
Taking your viewer on a tour of you daily going ons. IE: Day and a life of? The size of your factory, it’s capabilities, etc…
- Instructional or interfacing with the user
Showing a user how to order, or find something on One’s website.
- Testimonial
Nothing is better then the Testimonial. It takes your opinion and promise, and makes it a fact.
These are great for using in a Blog, or social media pages. If you can later track them down.
The trick: Gotta’ have a *Video Camera with you at the right moment on those. Tip *You do, if you have a computer phone, android, iphone. Just have them say in the beginning, “You can use it on your website” when recording their testimony, then have them give you that precious testimony. *If they tell you they are not dressed for it, simply use a close up from the chest up. Then when installing that video, shrink down the frame and it will come off UN-noticed.
All those approaches work for website video production(s). However, whatever theme or flow you choose, it is important you use a professional website video production company. First impressions are lasting impressions. Speed of loading, compressed in the right formats, sound, color corrected, etc.
Also having a neutral 3rd party/writer come in with fresh eyes, can also be beneficial on top of what you already have, and will come across as so. That in part, is the reason I stated; “One should use a professional website video production company”. The other is; “Hey that’s what we do!” Contact us for a Free No Obligation Quote
Website Video Production and SEO *Hot Tip
Major search engines act as Librarians who want nothing more then to bring you the best, informative, and easiest information that you have requested. And I am sure that the advertising income is nice too. Hey’ “that falls in ‘the difference between a paid position, or a deserved one.” I digress.
These search engines also look for ‘cutting edge’ websites, ones that are keeping up with the times. High quality sites that bring original content and information and facts to the inquisitor. For instance, an older UN-updated website with old’ HTML is out ranked by a website with fresh content and up to date, current code and content. This includes video!
One more note, when creating a website video production, not only will you have your written content be an influence for being ranked ‘up’. Your website video production can also be internally tagged, with the same phrase, that will couple with your written content to help rank your website up on major search engines. After all we all want to be on the first page of the search engines. That is the idea here, to relay the professionalism of our company, via virtual store front/website to get on the Consumer’s shopping list.
Being Consistent with Website Video Production(s)
Be consistent, stick with a theme throughout all pages of your website. It is not a good idea to have a Hodge Podge of different videos, unless you are selling website video production, or advertising. However conversely, sizzle on your first page would be fine with a consistent style or flow.
IE: Water Rafting Company.
Have your action and fun TV type sizzle, on the splash, landing page, then go on with a ‘behind the scenes‘ website video production throughout the other pages; such as lodging, restaurants etc. That would be a consistent flow when creating a website commercial. Just one of many ideas.
There is a flow, and a theme, one should adhere too. Let me repeat it; “You must be consistent with your website video production.” Your website video production should be done professionally, and with good clarity.
If you have a jingle written for your website video production and later want to use the audio part on the radio, Stick With That Theme!~ If your website video production was done professionally, any radio station should be able to use the soundtrack from your voice over, or website video production, with the proper release forms. We gotcha covered for that over here at NetCommercial. No Obligation Quote
This research, in-depth reports, thoughtful analysis and tips on website video production(s) are just some of the many ideas for helping business owner(s) with the ever evolving, web and marketing of a website. Thanks for your support and orders. Please visit my YouTube page to see some website video production styles.
**We would love to hear your experience, thoughts and opinions on website video, please make a comment below.
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Best Regards,
Netcommercial
“When they’re Surfin the Net and you Don’t want them to Forget!”
